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Pure Coupe. Whether you're behind the wheel of the 230-horsepower 128i or the 300-horsepower 135i, you will be experiencing a modern interpretation of the classic coupe. The addictive rush of unadulterated adrenaline, with maximum control. All pure BMW.
Pure Efficiency. Piezo direct fuel injectors and variable twin low-mass turbochargers yield optimum performance and fuel economy with no loss in engine power and reduced emissions. Meaning you will sacrifice nothing, including the environment.
Pure Collectible. The first year's 1 Series will include a specially engraved start/stop button, a Certificate of Authenticity and a limited-edition 1 Series book denoting that it is part of the Year One of the 1. Many will want into this club. Few will be part of it. Will You?
Pure Safety. The 1 Series. Condensed? Yes. Missing anything? No. Not the BMW performance one expects. Not the BMW safety features. Standard features include side, head and thorax airbags, antilock self-drying brakes and Dynamic Stability Control.
Pure Convertible. It's the four-seat sort-top recipe for success. Put everything below you and nothing above you. A steep windshield and an elegant belt line capture the classic convertible look, while the powerful 300-hp inline six captures everything that's pure BMW.
Experience the BMW 1 Series at Rallye BMW today.
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