
In operation since 1972, BMW M is the performance division of BMW. Its engineers are responsible for developing high-performance variations of BMW models. They also design the platforms for BMW electric vehicles. In honor of the BMW M 50th anniversary, take a moment to learn about BMW M history, including the history of the BMW M logo through the years. Then, fill out a pre-approval and contact Rallye BMW to test drive BMW M models in Westbury!

BMW started the M division in 1972 to create high-performance vehicles for racing. Only one year after its inception, the BMW 3.0L CSL won the Nürburgring 24 Hours. Other historical highlights of BMW M history include:
The BMW M logo features an italicized M in silver that is preceded by the tilted bars—one in blue, one in purple, and one in red. The blue denotes BMW’s home province of Bavaria. The purple bar symbolizes collaboration between the blue and red bars—a sense of passage. The red references the color of Texaco, an American oil company that closely collaborated with BMW motorsports in the early years of the division, though they no longer have a partnership.
Now that you’ve read about the BMW M history and the history of the BMW M logo through the years, call Rallye BMW at (516) 226-7651 to arrange a test drive in Westbury at our showroom. There’s no better way to celebrate the BMW M 50th anniversary than to get behind the wheel of an M model and experience its exquisite engineering in action! While you’re here, take a moment to explore our BMW research guides for other informative reads about the BMW brand!
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